Even if business owners take steps to secure their trade secrets, it is still common to worry. After all, businesses rely on their trade secrets to keep a competitive edge and achieve success in the business world. And this concern came center stage for business...
intellectual property & trade secrets
Remember: Reverse engineering is not misappropriation
As a business owner, you take great pains to protect your trade secrets. After all, they are essential to your endeavors and competitive success. There are many strategies you can utilize to secure trade secrets and prevent the risk of theft or misappropriation....
New federal law reviews issues in trademark disputes
The critical laws that protect the ever-important trademark have been in place since 1946. These laws are essential to ensure businesses avoid the risks of counterfeit marks and secure their brand in the eyes of the law, as well as those of the consumer. However,...
Trademark infringement v. dilution: Know the difference
There is no way to overstate the importance of a company’s trademark. California business owners know just how critical they are in the business world, which is why they monitor the use of their trademark so closely. That way, they can protect their brand and business...
Reasonable steps to protect trade secrets are essential
We have discussed the potential risks that remote working poses to a company’s trade secrets on this blog before. Business owners are likely aware of these concerns, since many of their workers are using their home internet, and maintaining digital security can be...
What is the “likelihood of confusion?”
How do business owners determine if a competitor has infringed on their trademark? It might seem straightforward if a start-up uses a name too similar to your company’s, or other companies sell products with designs that match your logo too closely. The evidence of...
Domain names and trademarks: How can businesses avoid disputes?
While the brick-and-mortar shop remains strong, there is no doubt that online commerce has become a fierce competitor in the business world. For example, sales in e-commerce rose by 16% between 2016 and 2017 alone. The more consumers take to their computers to shop,...
Intellectual property: A common dispute in partnerships
Business partners do not always see eye to eye. Sometimes these differences have simple solutions. They might even help partners to grow and develop their business. However, there are some disagreements that can strain the partnership – and jeopardize the business....
Remote work: A risk to trade secrets?
Ever since Gov. Gavin Newsom issued the stay-at-home order back in March, several California businesses have transitioned their workforce to work remotely. Some physical workplaces have since opened up, but many more are maintaining a remote work policy for the...
Report: Trade secret litigation predicted to increase
Trade secrets play an important role in the business world, regardless of the business’s size. Whether it is a particular process, technology or even a recipe, trade secrets help to individualize the business and their products. Therefore, business owners know they...
