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SCOTUS: Can generic terms be valid trademarks?

On behalf of Baker & Associates | Dec 14, 2020 | business litigation, intellectual property & trade secrets

A business’s trademark is its identifier. It is the symbol that represents the business to any consumer that sees or hears it. All trademarks must meet specific standards to be federally registrable, which often means they must be unique, but also distinctive from any...

SCOTUS: Lucky brand did not infringe on trademark

On behalf of Baker & Associates | Dec 6, 2020 | intellectual property & trade secrets

Trademark infringement is a serious and complex risk that business owners face. However, it can often be difficult to determine if an action – or in some cases, a word – truly infringes on another company’s protected and valid symbol, especially when it comes down to...

Cease-and-desist letters can deescalate tense legal situations

On behalf of Baker & Associates | Nov 27, 2020 | intellectual property & trade secrets

Business owners work hard for what their company has achieved. Everything from the purpose of the business to the carefully cultivated clients is a valued and protected asset for entrepreneurs. Even the logo or branding represents a hard-fought victory full of...

What can be done after intellectual property theft?

On behalf of Baker & Associates | Nov 25, 2020 | business litigation, intellectual property & trade secrets

The innovations that companies develop are some of their most valuable assets, and theft of that asset – typically known as “intellectual property” or “IP” can be devastating. That theft can limit your business’s profitability, damage its reputation among consumers...

California’s Trade Secrets Law protects intellectual property

On behalf of Baker & Associates | Nov 23, 2020 | intellectual property & trade secrets

Businesses struggle every day to remain competitive in their industry. With rapid advancements in technology and a constant pressure to innovate, a company’s trade secrets are vital to maintaining an edge. Protecting these trade secrets is typically crucial to your...

When should a contract have a survival clause?

On behalf of Baker & Associates | Oct 26, 2020 | business litigation, intellectual property & trade secrets

Business contracts do not last forever. Many of them include a specific date when the contract ends, whether it is an employment contract or part of a partnership agreement. However, terminating the terms of a contract is not always in the best interest of the...

Should business owners keep secrets?

On behalf of Baker & Associates | Jul 23, 2020 | intellectual property & trade secrets

While managing employees, you have likely distinguished between two diametrically-opposing mindsets. Some show up consistently and do what you ask them to do, without question. And others seek, and potentially require, further understanding about your business...

Business beware: Trademark infringement is on the rise

On behalf of Baker & Associates | Jun 30, 2020 | intellectual property & trade secrets

A trademark is more than just intellectual property. It is a symbol that represents the business’s quality, reputation and service. It differentiates a company’s product from any others. That is why California businesses must protect their trademarks. And it seems...

Don’t let anyone get a hold of your trade secrets

On behalf of Baker & Associates | Jun 4, 2020 | intellectual property & trade secrets

The words “intellectual property” probably make you think about works that are copyrighted or trademarked like catchy company slogans or taglines. While this is true, it’s not all that intellectual property covers. Intellectual property (IP) also includes trade...

Riot Games breaks out in California IP dispute

On behalf of Baker & Associates | Apr 8, 2020 | intellectual property & trade secrets

Have you, as Summoner, been able to guide your Champion to destroy a Nexus or two? If you are one of the estimated 100 million active League of Legends players world with League of Legends, it is likely that you fully understand how elusive victory can be in the...
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