Protecting intellectual property is crucial for any company or entrepreneur in a competitive industry because it allows them to maintain an edge over their competition. As such, many intellectual property owners copyright materials so that other parties cannot use them without authorization.
Every aspect of starting a business takes time and energy. Owners expect their investment into the business to reciprocate -- to pay back and prosper. When a competitor uses similar language or imagery, it creates brand confusion, a loss of customers and a loss of income.