There is no way to overstate the importance of a company’s trademark, which is why it is so important that California business owners closely monitor the use of their trademark. By being on top of a possible infringement, they can protect their brand and business...
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intellectual property & trade secrets
Reasonable steps to protect trade secrets are essential
We have discussed the potential risks that remote working poses to a company’s trade secrets on this blog before. Business owners are likely aware of these concerns, since many of their workers are using their home internet, and maintaining digital security can be...
What is the “likelihood of confusion?”
How do business owners determine if a competitor has infringed on their trademark? It might seem straightforward if a start-up uses a name too similar to your company’s, or other companies sell products with designs that match your logo too closely. The evidence of...
Domain names and trademarks: How can businesses avoid disputes?
While the brick-and-mortar shop remains strong, there is no doubt that online commerce has become a fierce competitor in the business world, particularly in light of the past two years of Covid-19. For example, sales in e-commerce rose by 16% between 2016 and 2017...
Intellectual property: A common dispute in partnerships
Business partners do not always see eye to eye. Sometimes these differences have simple solutions; they might even help partners to grow and develop their business. However, there are some disagreements that can strain the partnership – and jeopardize the business....
Remote work: A risk to trade secrets?
As a result of the pandemic, many California businesses have transitioned their employees to work remotely. Some physical workplaces have since opened up, but many more are maintaining a remote work policy for the foreseeable future. For many businesses, the ability...
Report: Trade secret litigation predicted to increase
Trade secrets play an important role in the business world, regardless of a business’s size. Whether it is a particular process, technology or even a recipe, trade secrets help to individualize the business and their products. Therefore, business owners need to...
SCOTUS: Can generic terms be valid trademarks?
A business’s trademark is its identifier. It is the symbol that represents the business to any consumer that sees or hears it. All trademarks must meet specific standards to be federally registrable, which often means they must be unique, but also distinctive from any...
SCOTUS: Lucky brand did not infringe on trademark
Trademark infringement is a serious and complex risk for business owners. However, it can often be difficult to determine if an action – or in some cases, a word – truly infringes on another company’s protected and valid symbol, especially when it comes down to common...
Cease-and-desist letters can deescalate tense legal situations
Business owners work hard for what their company has achieved. Everything from the purpose of the business to the carefully cultivated clients is a valued and protected asset for entrepreneurs. Even the logo or branding represents a hard-fought victory full of...