intellectual property & trade secrets Archives

What is a Trade Secret?

To remain competitive in the marketplace, businesses often need to provide something special to consumers and clients. This might include faster service, a better product or unique solutions.In any of these cases, the information or method that gives your company its edge may be classified as a trade secret.

Can a company lose a trademark?

As a business owner, you protect your most precious brands and assets through copyright and trademark. These legal safeguards are part of the success of some of the world's most well-known products and services. These products can become so well-known that their name could be used interchangeably with other products; for example, you might say Kleenex to mean tissue or Band-Aid to mean bandage. Now, one of the world's most popular events could suffer from the overuse of its name.

Three Parties That Can Jeopardize Your Intellectual Property

Staying competitive in the marketplace typically requires business owners to be aggressive in the creation of new ideas, services, and products. However, unless business owners are just as aggressive when it comes to protecting these things, they could find themselves without the competitive edge they need to be successful.

Trademark Disputes Can Leave a Bitter Taste

Californians are no strangers to wine. Whether you drink it or not, you know wine is a massive industry that continues to grow. This growth may satiate wine lovers across the U.S. who thirst for more options, but it creates a problem for wineries who are finding it tougher and tougher to distinguish themselves in the marketplace.

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